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Illinois Nutrition Product Firm Wins New Foreign Buyers Worldwide
Mon, 2012-04-23 13:45

Exporter: NOW Health Group, Inc. – Bloomingdale, Illinois
Destination: Netherlands, Poland, UAE, and Worldwide
Export Insurance
Jobs Supported: 35
Export Sales Supported: $6.1 million

NOW Health Group, Inc. is a natural food and supplement manufacturer. The company’s name, “NOW,” stands for “Nutrition for Optimal Wellness.” Established in 1968, the company currently employs 640 employees in its Bloomingdale, Illinois, office – 35 of which are supported by Ex-Im Bank’s $2 million export credit insurance.

The company exports worldwide with primary markets in the Netherlands, Poland, and UAE. To date, Ex-Im Bank has supported $6.1 million of the NOW Health Group’s international sales. Over the past 10 years, exports have grown from 2% of total corporate sales to approximately 10% of total sales. In addition to expanding into existing markets, NOW is pursuing new foreign buyers in Italy and China. The ability to offer payment terms while minimizing risk exposure continues to be instrumental in its sales growth.

“The flexibility in the payment terms we can offer through our Ex-Im policy has allowed us to grow our business in existing markets as well as open new ones,” stated Jim Emme, the company’s chief operating officer. “Our Credit Department has become more flexible in dealing with payments, due to our Ex-Im policy insuring our receivables. The terms we are able to offer are much easier to work with than Letters of Credit and do not impact the cash flow of our customers the way that demanding payment in advance would, allowing them to purchase more of our products.”