In 2014, Showcase USA-Italy will return to Verona and, as is now the custom, will take place immediately before ITB in Berlin. Our, by-now-famous, stand-alone Showcase USA-Italy event is a unique opportunity for travel and tourism companies to explore opportunities in the Italian market on a reasonable budget and with super convenient timing. Showcase USA-Italy is the only marketing event exclusively dedicated to promote Italian tourism towards the United States. A joint project of the Visit USA Association Italy and the U.S. Commercial Service in Italy, Showcase USA-Italy brings the Italian travel industry up to date with the great variety of “Made in USA” travel products. Participating U.S. destinations will enjoy a full day of speed dating with Italian tour operators and organizations, all focused on the promotion of the United States. The last edition of Showcase attracted 41 direct exhibitors, and over 100 travel agents, MICE companies and trade press. The B2B speed-dating was attended by 33 Italian tour operators and generated a total of 1,300 appointments! **The U.S. Commercial Service in Milan organizes the matchmaking appointments, and provides logistics, business counseling and an country market briefing. Join us for the 17th edition of this proven annual event in 2014!