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Travel and Tourism

Travel and Tourism: Attracting More International Visitors to the USA

The Commercial Service helps U.S. tourism companies including promotion bureaus, CVBs, hotels, tour operators, and more to capture international business. We support you through the activities of our Travel & Tourism (T&T) Team comprised of tourism specialists throughout the U.S.

Team members can help you understand global markets, develop international marketing plans, meet buyers at international trade shows, and much more.

Learn more about what we can do for you:

Highlights and Upcoming Events:

Free Webinar: U.S. Visa and Port-of-Entry Procedures / Travel and Tourism Regulations

(Presentation on August 4, 2015 at 3:00 P.M. EDT)

The U.S. Departments of Commerce, State, and Homeland Security will hold a joint webinar in support of the implementation of the National Travel and Tourism Strategy on Monday, August 4, 2015 at 3:00 p.m. EDT (7:00 p.m. GMT). This program is open to leisure and business travel and tourism industry organizations worldwide.

The National Travel and Tourism Office (NTTO) will set the stage by providing information on the top arrivals for visa waiver and non-visa waiver countries, spending for both groups, and the long-term forecast for international travel to 2018. Subject matter experts from the Departments of State and Homeland Security will discuss U.S. visa and port-of-entry procedures, and will then be available to respond to questions.

Space is limited and registration is free, but must be completed in advance of the event, by clicking here:

For those organizations unable to participate in the live webinar, a recording of the program will be available beginning August 10th, and will remain available for a period of 360 days. The link for the recorded version can be accessed here beginning August 10th:

Check out our recorded Webinars:

Webinar: International Travel & Tourism Markets - India to the United States

(Originally presented Wednesday, June 18, 2014)

The U.S. Department of Commerce, National Travel & Tourism Office (NTTO) and the Global Markets Travel & Tourism Team are pleased to present an opportunity to learn about the fourth fastest international arrivals market to the United States - India. This program will be offered on June 18, 2014 at 8am EDT.

India generated over 859,000 travelers to the United States in 2013, up19% over 2012. Since 2003, arrivals from India are up 216% through 2013. The NTTO has forecast this market to grow by 54% between 2013 and 2018. The preliminary spending estimate for Indian visitors to and within the United States was $5.6 billion in 2013, up 360% since 2003. Learn more about the key traveler characteristics of visitors from India over time and how to use this information to tailor your promotions, marketing and communications approach to this country. Global Markets, India Visit USA Committee and Brand USA representatives will also provide information on working in this market.

To register for this event and for more details, please go to:

Event Cost: $25

Webinar Call-in & log-in information will be sent after registration and payment are received.

For questions, please contact Anastasia Xenias, PhD, at 212-482-1856 or or Ron Erdmann at 202-482-4554 or

(Originally presented Wednesday, April 30, 2014)

Do you have an equestrian travel and tourism experience or product to to market overseas? Learn about the market and opportunities through Equitana 2015.

For more than 40 years, EQUITANA, a biennial event, has been the leading international fair for the equestrian industry and the meeting point for the equestrian world. EQUITANA is the biggest platform for innovations and trends. Exhibitors will benefit from the high demands of international experts including: producers of high-valued investment goods, breeders, and quality riding equipment suppliers. EQUITANA represents the whole world of equestrian sports--March 14-22, 2015 in Essen, Germany.

Equitana boasts 201,000 visitors, 90,000 sqm exhibition space, 1,000 horses, 825 exhibitors from 30 countries, more than 40 horse breeds, 17 halls, 9 days. Spur your success! 94 % of the visitors have special purchase intentions and 68 % of the visitors own one or more horses. If you have an equestrian experience in the United States or equestrian product to sell overseas this is the ideal audience for you.

What Will Be Covered on the Webinar?

  • Opportunities for U.S. companies at EQUITANA
  • The current state of the Germany equestrian market
  • Key factors to success
  • The benefits of the ATA Carnet

Speakers Include:

  • Elizabeth Walsh, Commerical Specialist, U.S. Commercial Service- Frankfurt, Germany
  • Franziska Kroll, Sales Manager, EQUITANA
  • Mary Ellen Guerrlich, Sales Manager, Reed Exhibitions International Sales Group
  • Amanda Barlow, Director, Marketing Carnet and Trades, USCIB

Who Should Participate on the Webinar?

  • Companies interested in hearing directly from industry experts about the market environment and opportunities in Germany and EQUITANA for

U.S. travel & tourism companies or destinations offering travel services involving horseback riding and equine experiences, sporting goods companies, apparel and footwear companies, and consumer products firms specializing in equine products.

Webinar: What Attracts Canadian MICE Planners to the United States
(originally presented April 23, 2014) Cost: $25

To register and for more information, click here!

Webinar – Understanding the Shifts in 2012 Overseas Travel to the USA

(originally presented November 7, 2013) Cost: $25
Click here for more details and to register now!

Traditional Tourism Markets vs. the “BRIC” Markets & Brand USA Marketing Update Related to These Markets.

For more information and to register, click here.

Stay tuned – we are working on future webinars on the Canadian MICE, India and Middle East markets! Is there a market you would like to see the Commerce Travel & Tourism Team add to the upcoming webinar list?
Send us your country wish list and the Team will work to create future webinars to meet your needs. Want to go one step further? If you have already listened to one of the Team's past webinars, tell us what you liked, or didn't. What can Team members do to improve their webinars? Please send your comments and suggestions to:

The U.S. Commercial Service - expanding exports, facilitating investment... and playing a mean trumpet! Check out Dalila Uzelac (second from left) jazzing away Croatia President Ivo Josipović (bass) and Marija Cvetnic from the U.S. Embassy in Zagreb (saxophone) at CroTour Travel Fair 2014.

Travel and Tourism Team Members at Destination Marketing Association International’s Annual Convention, July 2013 in Orlando, FL.

(L-R: Akhilesh Sathyavan–CS Dubai, UAE; Laura Gimenez–CS, El Salvador; Thales Demarchi–CS São Paulo, Brazil; Chris Damm–CS Monterey, CA; Christina Parisi–CS Tucson; AZ Robert Stackpole–CS Birmingham, AL; Sara Moreno–CS Lexington, KY; Sally Chambers–CS Scottsdale, AZ; Maryanne Burke–CS Boston, MA; José Burgos–CS Puerto Rico).

IFTM Top Resa 2012 in Paris

With the collaboration of the Visit USA Committee France & Brand USA, the Commercial Service of the American Embassy in Paris organized a Brand USA pavilion at IFTM Top Resa on September 18-21 in Paris. IFTM Top Resa is the major travel trade fair in France. The show recorded 27,000 visitors. The USA pavilion hosted 28 exhibitors. The first day of the show, CS France organized a ribbon cutting ceremony in the Brand USA pavilion with Sylvia Pinel, French Minister of Tourism, Jay Gray from Brand USA & Reginald Miller, Minister Counselor of Commercial Affairs at the American Embassy in Paris.

Celebrating America and its Independence in Honduras!

U.S. Embassy Honduras Fourth of July Celebration, which took place on June 27, 2012 at the U.S. Ambassador's Residence and featured displays for five U.S. cities: Boston, Seattle, New Orleans, Nashville, and Detroit. (In the photo: Pictured from Right to Left: Ambassador Lisa Kubiske; Daniel Kubiske; Porfirio Lobo Sosa, President of the Republic of Honduras; Rossana Lobo, CS Tegucigalpa Senior Commercial Specialist; Marcia Andrade, Commercial Assistant; Kay Gaekel, Embassy Legal Advisor; Danielle Maniscalco, Economic Officer.)

Fifty States in Fifty Days to Discover America
The State Department joins the Department of Commerce in supporting travel and tourism exports with its first such promotional activity, a consumer awareness raising campaign designed to drive traffic to

The Fifty States in Fifty Days campaign launches June 1st, 2012 showcasing U.S. states in the order they joined the Union, starting with Delaware, the first state admitted.

Content will focus on national parks and popular attractions, as well as off-the-beaten-path destinations in each of the 50 states - combining images with fun facts and useful information for prospective visitors. The campaign is sure to bolster U.S. government efforts to promote travel under the National Travel & Tourism Strategy and enhance upcoming Commercial Service business to business travel trade events and programs to promote travel & tourism exports. Trade Events

National Travel and Tourism Strategy

Just released! The White House announced the National Travel and Tourism Strategy, charting a new course toward making America a more attractive and accessible destination than ever before. The Strategy sets a goal of drawing 100 million international visitors by 2021, which is expected to generate $250 billion annually in visitor spending by 2012. The strategy also encourages more Americans to travel within the United States. Read more.


Secretary of Commerce, Mr. John Bryson (center left, second row) with members of the U.S. and Foreign Commercial Service Travel and Tourism Team at International Pow Wow 2012, Los Angeles, CA in April.

Golf America Initiative presents U.S. golf resorts at the 2012 China Golf Show.

Click for more photos from the Golf America Initiative.

Undersecretary of International Trade Administration, Mr. Francisco Sanchez with USFCS Travel and Tourism Team Members at International Pow Wow 2011, San Francisco, CA.

View additional information about inbound travel to the United States.

Learn about U.S. Travel Promotion.