How are they looking at it? What keywords did they use to find it or similar sites? Where demographically are your visitors from? What does that mean for your business? This program is designed to provide you with the knowledge of how Google Analytics works and how you can use it to serve the needs of your business. The class is targeted toward web designers, web analysts, online marketers, and general business people who want to learn more about how their web site really works. 3 CPE Other Credits.