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Identifying Consumer Needs: Qualitative Research Techniques

Identifying Consumer Needs: Qualitative Research Techniques

When

May 12, 2014 | 5:00pm-7:00pm
Register

Where

55 Lexington Ave
Suite 2-140 New York, NY 10010

This seminar will cover cutting edge ethnographic research techniques that will enable you to develop consumer insights and gain a competitive advantage. Examples from several organizations across industries will be reviewed and discussed. During this seminar, each participant will be expected to apply the tools and techniques to the industry/company of his/her choice.

Contact: Ana Martinez 646-312-4790 sbdc@baruch.cuny.edu
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