Vakantiebeurs is the most important tourist consumer event in the Netherlands with more than 1.400 exhibitors. In 2013, Vakantiebeurs had over 103,856 attendees at the event. The Netherlands is one of the top-twenty tourist generating countries for inbound travel to the U.S. Inbound travel to the U.S. reached nearly 600,000 visitors in 2011 and 2012; and is projected to grow steadily over the next 5 years. Total travel and tourism spending from inbound visitors equaled $2 billion dollars in 2011, up 14% from 2010. International travel and tourism shows offer some of the most cost-effective opportunities for developing overseas markets, introducing new products and finding buyers and the Brand USA Pavilion provides U.S. exhibitors with a choice of economical and hassle-free participation alternatives.
Tuesday is acclaimed as “Trade Day” which provides the best opportunity to do business either on the exhibition floor or through a series of networking events.