Foreign Partner Selection and Management
In this section you will learn about the different market entry methods available to small businesses. You can learn more about them in chapters 5 and 13 of The Basic Guide to Exporting. Focus on the topic areas listed below as they are considered key learning objectives for the small business counselor for this level of certification.
A copy of the Basic Guide to Exporting is available at all SBDC and WBC service centers. Additional resources will be added as they become available.
1. How to Find Potential Partners
2. Contractual Issues
3. Types and Roles of Distribution Channels
5. Sales Promotion Mechanisms