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Don’t Be a Social Media Marketing Skeptic – Learn Where and How to Start

Thu, 2013-01-03 07:53

There’s no doubt that social media marketing is a proven and established platform for connecting with customers, building a community and generating business. Yet, despite the evidence of its effectiveness as a marketing tool, surveys and studies say few small businesses are making active use of social media platforms like Facebook, Twitter or LinkedIn to promote products and services.

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What Will 2013 Look Like For Franchising?

Thu, 2013-01-03 07:29

Will great things finally start to happen in franchising in 2013?
Should you become the owner of a franchise business in 2013?
What are some of the trends in franchising?
Let’s dig in...                                         
 
Employment
Jobs aren’t what they used to be. The days of working for the same company for 30 years are over. A lot of today’s corporate employees move from job to job. And it’s usually not their fault. Divisions close down. Companies restructure. As Guy Kawasaki* says, “Shitake happens.”

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Contract Law – How to Create a Legally Binding Contract

Wed, 2013-01-02 07:56

Whether you are entering into a relationship with a customer, a vendor or an independent contractor, contracts are a fact of business. You need them because they serve as legally valid agreements protecting your interests.
But aren’t contracts laden with legalese? Don’t they have to be blessed by an attorney to ensure their validity? Not always.
In fact, I’ve seen contracts come across my table that are less than one page in length, in plain English, and still legally binding. How?
Generally, to be legally valid, most contracts must contain two elements:

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4 Tips for Hiring Your First Employee in 2013

Mon, 2012-12-31 08:09

Are you turning down work because you simply don’t have enough time or hands on-board to take it on? Thinking of hiring your first employee? Congratulations – your business is doing well!
But before you advertise for a new employee, proceed with caution. Hiring staff is a commitment to the future, and should be made in the context of your long-term growth plan and whether you really want to be an employer. Here are some points to consider, plus some tips for determining whether you can afford to hire your first employee.
1. What is your vision for your business?

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Census Bureau Projects U.S. Population of 315.1 Million on New Year's Day 2013

Fri, 2012-12-28 17:00

As our nation prepares to begin the New Year, the Commerce Department's U.S. Census Bureau projects that on January 1, 2013, the total United States population will be 315,091,138. This represents an increase of 2,272,462, or 0.73 percent, from New Year's Day 2012 and an increase of 6,343,630, or 2.05 percent, since the most recent Census Day (April 1, 2010).Component Settings for January 2013:One birth every 8 secondsOne death every 12 secondsOne international migrant (net) every 40 secondsNet gain of one person every 17 secondsU.S. POPClock Projection  |  NIST photo of U.S.

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How to Up the Ante and Start Selling to Big, Corporate Clients

Thu, 2012-12-27 07:44

Want to secure your first million-dollar deal in 2013? Crossing that threshold will probably mean that you'll have to start selling to large corporate clients for the first time. It can be tough for small businesses, but not impossible. So what does it take? Here are some tips for upping your ante and selling to big, corporate customers.
Do Your Homework
Breaking into a new market or new client base requires planning. Start with identifying your new target market and then defining the value your small business can offer them.

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The 2012 Holiday Season Facts and Features from the U.S. Census Bureau

Mon, 2012-12-24 23:00

The holiday season is a time for gathering to celebrate with friends and family, to reflect and to give thanks. At this time of year, the Department of Commerce’s U.S. Census Bureau presents holiday-related facts and statistics from its data collections, including details about mail, retail sales, toys, trees and decorations and much more. The nation's projected population as we ring in the New Year is estimated to be more than 315 million.  Happy holidays from the U.S. Department of Commerce! U.S. Census Bureau Facts for Features, 2012

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Why and How to Implement a Health and Wellness Program for Your Employees

Mon, 2012-12-24 08:30

As you look forward to a new year and new business opportunities, is the health and wellness of your employees at the forefront of your 2013 business plans?

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Hurricane Sandy: Tax and Financial Implications for Your Small Business

Fri, 2012-12-21 08:29

The storm that hit the East Coast of the U.S. on October 29 created devastation for individuals and businesses. Many companies were forced to remain closed for days or even longer because of damage to business facilities, employees being unable to get to work due to the failure of public transportation systems, closures of bridges and tunnels, power outages and long gas lines. Here is what companies should know about tax and financial opportunities to help recover from this storm and the lessons for everyone going forward.
Tax relief

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Free Sources of Market Data and How to use that Data for Business Planning

Thu, 2012-12-20 07:14

The federal government offers many tools to help small business owners understand their markets, but where do go to find that data, and how do you use it once you’ve got your hands on it? 
First, conducting market research doesn’t always have to involve hiring a research firm or commissioning focus groups; much of the information you need may be at your fingertips.

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