Even the most well-written article or blog post, or the best video, is worthless if it isn’t topped by an appealing headline. The headline is what piques the reader’s attention.
The headline has become uber-important in today’s world of social media sites. For most people, the headline is all they see on a site like Twitter. And on other sites like Google+ and Facebook, it’s a key element of what they see. If the headline isn’t good, chances are the reader won’t bother to click over to read it or view it.
Despite the massive amounts of resources being assembled in the cause of financial literacy, year after year, surveys uncover that people all over the country are as financially and credit illiterate as ever.
Winning this battle requires us to be diligent and forward thinking. It begins by educating our children on sound credit and financial management principles.
To test your credit literacy, see how well you answer the following questions:
It’s no secret that Asia is a source of tremendous economic growth. For more than 35 years, the United States and The Association of Southeast Asian Nations’ (ASEAN) member countries have worked to foster economic development through trade and investment, technology transfer, and education. This week, the U.S.-ASEAN Business Council will hold a series of meetings with U.S. businesses to discuss public-private partnerships, commercial diplomacy, and trade-openness. The U.S. Department of Commerce is specifically committed to economic engagement with ASEAN.Read More
Presidential Proclamation Declares June
National Oceans Month
8 is World Ocean Day, a time to
celebrate the ocean which covers most of our planet.
National Small Business Week, June 16-21, will feature dozens of successful small businesses from across the country, including entrepreneurs who started their business after age 50.
This year marks 50 years of National Small Business Week, and is fitting to highlight the thriving small business owners over the age of 50 who help drive the economy and create jobs. The businesses range from a baker of Artisan breads to a helicopter pilot school, and from a maker of skincare and cosmetic products to an aerospace design firm.
All across the country today there are promising startups looking to scale their businesses and to bring innovative, game changing ideas to market. The ability of these businesses to access long-term, patient capital is critical to their success and to the growth of the American economy.
However, today only six percent of venture capital is going to early stage rounds of between $1 and $4 million, creating a Valley of Death for many new businesses.
Father’s Day is right around the corner, providing another opportunity for small businesses to reach out to customers with an incentive to visit their stores, restaurants or websites and make a purchase.
Who’s your target market? Wives, moms, children and even grandparents are all about to start thinking about gift giving and doing something special for the fathers in their lives. And they spend big; according to a National Retail Federation survey, the average person will shell out $117 on a gift for Dad – that’s $12.7 billion in total spending.
Do you use endorsements or testimonials from customers in your marketing or advertising? Many business owners do. The power of referrals and quotes from customers can mean the difference between success and failure. However, you need to be aware of truth-in-advertising and endorsement laws. Likewise, if you use ask bloggers to write about your products, you need to be clear and transparent about your affiliations.
Cross-post by David Beede, Research Economist, Economics and Statistics Administration and Anne Neville, Director, State Broadband Initiative, National Telecommunications and Information AdministrationWhile broadband availability has expanded for all parts of the United States, NTIA data has consistently shown that urban areas have greater access to broadband at faster speeds than rural areas.Read More