You work hard to market your business, and you’ve succeeded—so well that you’re swamped with work and have no time to market your business. When you come up for air after finally finishing that big project or filling that huge order, you realize you’ve got no new business in the pipeline. Does this sound familiar? Striking a balance between running your business and marketing your business is a common problem for small business owners. The smaller or newer your business is, the bigger a problem it’s likely to be.
Note: This blog is by Pravina Raghavan, Director, SBA Office of Investments & Innovation
On Friday, July 19, 16 diverse business accelerators from across the country will gather at Washington, D.C. accelerator, 1776, to pitch their programs as part of the inaugural Accelerator Demo Day--jointly organized by the U.S. Small Business Administration (SBA) and the Global Accelerator Network (GAN).
According to the 2013 AT&T Small Business Technology Poll, which surveyed 1,000 small businesses nationwide, 66 percent of respondents plan to invest as much or more in digital marketing – websites, social media and online advertisements – as they did last year. And more than 80 percent of those surveyed will also continue investing in traditional word-of-mouth marketing to increase awareness and visibility the old-fashioned way.
Social media may have the lowest cost of entry of any marketing tool, but is not actually that easy to do well. In fact, a report by eMarketer found that small businesses are struggling to adopt social media, with only 24 percent of small firms having integrated social media in a structured way into their operations.
Knowing where to start is perhaps the number one obstacle holding many small business owners back. Knowing what to do when you get there is next.
In January of 2013, Facebook starting rolling out a Beta version of something called Graph Search. And this week, they opened up Graph Search to all U.S. users.
Graph Search has been touted by some as Facebook’s answer to search engines such as Google and Bing, but it’s truly not a replacement of a standard search engine. In fact, Facebook actually incorporates Bing search results in a feature it calls “Search the Web.”