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7 Tips for a Starting a Successful Customer Loyalty Program

Thu, 2013-03-28 07:37

Got a loyalty card in your wallet?
Small business loyalty programs are a great way of showing customers that they are valued. They encourage return business and help you gather information about your customer demographic. Loyalty programs can also boost your marketing efforts. According to Experian CheetahMail, email campaigns that target loyalty program members are more successful – generating higher open rates, transaction levels and revenue. Even emails that invite prospects to join loyalty programs outperform regular email blasts.

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How to Get Paid for Your Export Sales

Wed, 2013-03-27 19:57

Ultimately, any sale is a gift until you get paid.  However, understanding how to get paid for an export sale is especially important, since your buyer could be 10,000 miles away.  There are four common ways to get paid for an international order. From the most, to the least, secure method of payment for the exporter, these are:
1.     Cash-in-advance- New exporters frequently request this method. Their attitude typically is, “I don’t know you very well, but if you send me the money I’ll send you the goods.” 

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Spotlight on Commerce: Denise Yaag, Director, Office of Executive Resources

Wed, 2013-03-27 10:00

Ed. note: This post is part of
the Spotlight on
Commerce series
highlighting members of the Department of Commerce and their contributions to an
Economy Built to Last.

Spotlight on Commerce: Denise Yaag, Director, Office of Executive ResourcesHaving been born and raised in Takoma Park, Maryland, it
could perhaps seem unsurprising that I ended up working for the federal
government.  In fact, I made a very
deliberate choice 26 years ago to dedicate my career to serving my country and
I do not regret that decision to this day. 

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Demand ROI from Business Planning

Tue, 2013-03-26 11:21

How do you value your business plan? What’s it worth to your business? Here’s how I do it:

I value the business plan by the decisions it causes.

I value a business plan by the money it generates.

I value a business plan by its results.

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Spotlight on Commerce: Mary Saunders, Associate Director of Management Resources, National Institute of Standards and Technology

Tue, 2013-03-26 10:00

Ed. note: This post is part of
the Spotlight on
Commerce series
highlighting members of the Department of Commerce and their contributions to an
Economy Built to Last.

Spotlight on Commerce: Mary Saunders, Associate Director of Management Resources, National Institute of Standards and Technology

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Building on the Strength of U.S.-Brazil Economic Relationship

Mon, 2013-03-25 13:30

Last week Deputy
Secretary Rebecca Blank traveled
to Brasilia and Rio de Janeiro for the U.S.-Brazil CEO Forum and other
events aimed at strengthening the economic and commercial ties between the two
nations.

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Spotlight on Commerce: Katina Rojas Joy, Deputy Director, Office of Business Liaison

Mon, 2013-03-25 12:10

Ed. note: This post is part of
the Spotlight on
Commerce series
highlighting members of the Department of Commerce and their contributions to an
Economy Built to Last.

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Which Tax Form Should You File? Schedule C or the (Easier) Schedule C-EZ?

Mon, 2013-03-25 07:41

If you are a sole proprietor, any earnings you make or expenses you incur as a business owner are included as part of your individual annual tax return (Form 1040). To calculate exactly what to report on Form 1040, you must itemize all operational income and expenses on one of two forms – Schedule C or Schedule C-EZ.
But which one should you use and how do you file? Here’s what you need to know.
Who Should Use Schedule C?

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NOAA Predicts Mixed Bag of Drought, Flooding and Warm Weather for Spring

Fri, 2013-03-22 11:00

Commerce's National Oceanic and Atmospheric Administration (NOAA) has issued the three-month U.S. Spring Outlook, stating that odds favor above-average temperatures across much of the continental United States, including drought-stricken areas of Texas, the Southwest and the Great Plains. Spring promises little drought relief for most of these areas, as well as Florida, with below- average spring precipitation favored there.

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Webinar on Cash Flow Management for 8(a) and HUBZone Firms

Thu, 2013-03-21 15:51

 
Are you a small business certified in the U.S. Small Business Administration’s (SBA) 8(a) Business Development or Historically Underutilized Business (HUB) Zone program interested in learning how to better manage your business relationships? 
If so, you’ll be happy to know that the SBA is teaming up with Experian’s Business Information Services, the leading global information services provider, to launch BusinessIQ ExpressSM, an online cash flow management tool for small businesses certified in SBA’s 8(a) Program and HUBZone certified-firms.

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