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Join SBA and Microsoft in Portland, Oregon for a Tweetup

Fri, 2012-11-02 14:15

 
Microsoft and the U.S. Small Business Administration are teaming up to host a Tweetup for Portland area small business owners and entrepreneurs to learn about business resources in the community. The event is open to mom-and-pops, tech startups, and everything in between - just bring your tweeting (or other social media) skills.

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On Measuring Social Media ROI For Real Business

Fri, 2012-11-02 02:27

Warning: this post is all about the questions. It doesn’t include the answers. Asking the right questions is a good first step to getting the answers.
Theoretically we should be able to measure the ROI (return on investment) of anything we do in our business. We talk about ROI, and return, and payback when we look at an ad campaign, direct mail, product development, purchasing some big-ticket item. We make assumptions about ROI all the time. But it’s not always easy, and our assumptions are not always correct.

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6 Steps to Assess Your Small Business’ Readiness to Export

Thu, 2012-11-01 07:31

Between 2009 and 2011, U.S. exports grew by 40 percent and the federal government is pressing to provide programs and resources that help U.S. companies succeed internationally.
Making the decision to export, however, is significant. Is your product marketable overseas? Can your business tolerate the benefits versus the trade-offs of exporting?

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New SBA.gov Guide Makes It Easier To Understand Laws and Regulations That Apply To Your Small Business

Wed, 2012-10-31 07:46

It doesn’t matter whether you’re a freelancer, an online business or operate a growing bricks and mortar company with multiple employees. In all cases, two things are certain: 1) You must pay business taxes (of course), and 2) you need to know a little bit about business law.
The problem is there are so many laws and regulations that impact small businesses, from ensuring the emails you send to your customers fall within marketing and advertising laws to trademarking your name to making sure you comply with labor laws.

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Superstorm Sandy Update: SBA Coordinating with Our Federal Partners

Tue, 2012-10-30 16:44

Many communities are still feeling the effects of Superstorm Sandy, including power outages and flooding. The importance of listening to instructions and safety information from your local officials and FEMA cannot be understated.
Federal response teams are already providing assistance to affected communities. SBA is closely coordinating with our federal partners to share information in the immediate aftermath of the storm.

For the latest on the Federal government’s response to Sandy, you can read FEMA’s blog or follow updates on Twitter.

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How to Avoid Losing Money on Your Next Coupon Campaign

Mon, 2012-10-29 07:42

Think you can build your business with coupons? Think twice.
Coupons have their place for many businesses, but they also carry the irksome problem of attracting the wrong kind of buyer. We all know them – the over-eager coupon clipper who stalks only those businesses that offer a special deal. This customer is often a one-time buyer and not the kind of consumer who is going to help you build your business. Even worse, you may incur couponing losses.

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Acting Secretary of Commerce Rebecca Blank Urges Hurricane Preparedness

Sun, 2012-10-28 19:30

As you know, Hurricane Sandy is making its way up the East Coast of the United States, but the large size of the storm means heavy rain and strong winds will begin affecting the National Capitol Region tonight, and parts of New York and Pennsylvania tomorrow and Wednesday, and New England by Friday.Make no mistake--this is a large and dangerous storm that needs to be taken seriously, especially by the millions of people who live, work or travel in Sandy’s projected path.According to our meteorologists at Commerce/NOAA’s National Hurricane Center and National Weather Service, Sandy will make

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Meet Patti Guttmann, Economic Development Specialist and HUBZone Liaison in St. Louis, MO District Office

Fri, 2012-10-26 13:25

When a friend or family member asks what you do to help small businesses, what do you say?  I say I work for the Small Business Administration and we are the best resource for someone starting or growing a business.  Our SBA office partners with the SCORE Association and we have a counselor in our office every day between the hours of 9 and 3 who will sit down and listen to your idea and thoughts.   I can mail you a free startup kit that contains valuable information for starting or developing a business.  Here is my card, call me!
 

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7 Holiday Marketing Tips on a Limited Budget

Thu, 2012-10-25 07:43

When we think of holiday marketing – which can be critical to your business success – we often think only of promotions and discounts. But you don’t have to cut your margins or break the bank to stand out from the crowd any more. Here are seven budget-friendly steps you should consider to promote your small business while meeting the needs of your customers this holiday season.
Host an “Open House”

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