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5 Tips for Writing a Simple (and Un-Daunting) Marketing Plan

Thu, 2013-04-04 07:41

Have you ever written a marketing plan for your business? Do you keep putting off the task?
Whether you are launching a new product or promoting your latest offer, a marketing plan is worth taking the time to complete. Why?
As a small business owner, it’s likely that you not only own the task of coming up with a strategic plan, but also the act of executing it (writing email copy, hosting events, etc.). If this is you, then a plan can help you direct your day-to-day activities, guide your approach, and ensure you are making the most of the available resources.

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5 Tips for Writing a Basic (and Un-Daunting) Marketing Plan

Thu, 2013-04-04 07:41

Have you ever written a marketing plan for your business? Do you keep putting off the task?
Whether you are launching a new product or promoting your latest offer, a marketing plan is worth taking the time to complete. Why?
As a small business owner, it’s likely that you not only own the task of coming up with a strategic plan, but also the act of executing it (writing email copy, hosting events, etc.). If this is you, then a plan can help you direct your day-to-day activities, guide your approach, and ensure you are making the most of the available resources.

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Include Family In Your Franchise Decision

Wed, 2013-04-03 10:31

If you’re going to do a serious search for a franchise this year, please don’t make the mistake of not involving family members. Would you like to know why? Read on.
 
A Big Decision
The decision to become the owner of a franchise business is a big one. It’s not to be taken lightly.
And, while there are several ways for you to lower your financial risk,* franchise ownership doesn’t come with any guarantees. (Neither does a job!)
Your family members really need to understand what you’re thinking about doing.

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Honoring the Memory of Ron Brown

Wed, 2013-04-03 10:15

Cross
post from the White House BlogThe following blog post was written by U.S. Commerce
Deputy Secretary Rebecca Blank and Special Assistant to the President and Director of the White House Office of
Social Innovation and Civic Participation Jonathan Greenblatt. Today, we honor the anniversary of the passing of former U.S. Secretary of
Commerce Ron Brown. Secretary Brown was a dedicated public servant whose
untimely death during a trade mission to Croatia on April 3, 1996 ended his life

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6 Legal Factors to Consider When Hiring Global Employees

Wed, 2013-04-03 07:47

Are you thinking of hiring overseas-based employees? Whether you are operating an overseas branch of your own business or looking for specific skill sets that aren’t readily available here at home – there can be benefits to hiring overseas employees, but there are also challenges.

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Affordable Care Act, Jobs, and Employer-Sponsored Insurance: A Look at the Evidence

Tue, 2013-04-02 19:46

Note: This article is by Kathleen Sebelius, Secretary of Health and Human Services and was first published on the official blog of healthcare.gov .
Since the Affordable Care Act became law in 2010, health care cost growth has been lower than in the past – and lower than was projected when the law passed almost three years ago.

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US Global Business Solutions: US Government Solutions for Small Business Exporters

Tue, 2013-04-02 14:00

When the President challenged the nation to double exports in five years, U.S. government agencies started working more closely together to make it easier for businesses to access foreign market opportunities and for lenders to provide the financing that exporters need.

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2012 Peace Through Commerce Medal Award Recipients Announced

Mon, 2013-04-01 15:00

Under Secretary of Commerce for International Trade Francisco Sánchez announced the nine individuals and organizations that are recipients of the International Trade Administration’s 2012 Peace through Commerce Medal Award.The award recognizes an individual, group, or organization, either domestic or abroad, whose actions have significantly promoted and developed U.S. export initiatives, encouraged innovative approaches, and improved overall U.S.

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What Home-Office Deductions Can Your Small Business Claim and How?

Mon, 2013-04-01 07:38

More than half of all U.S. businesses are based out of an owner’s home, and with this year’s tax season deadlines fast approaching, you may be wondering if your business qualifies for the deduction.
To help business owners understand more about this important deduction, SBA sat down with IRS tax expert, Phyllis Grimes, about what is and what isn’t deductible. This interview is part of a series of short online videos hosted on SBA’s Small Business Learning Center, which offer tips and facts about all aspects of business financing.
Here’s what you need to know.

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Need Exporting Assistance? Small Business Development Centers Can Help

Fri, 2013-03-29 13:25

 
Have you considered the potential for selling your products or services outside the U.S.?  Your local Small Business Development Center (SBDC), an SBA resource partner, can help you get started.
The many international trade services offered by individual SBDCs vary, but most often include:

Product/Service Readiness:  Determine if your products or services are suitable for export, and what product adaptations may be required.

Export Readiness: Learn if your company meets the key export readiness factors or, what you need to do to become ready.

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