We learn in grade school that it’s not right to copy others, and even as adults we know copying is usually frowned upon. But when it comes to business marketing, there’s nothing wrong with being a copycat—in fact, it’s downright good business. Looking at how your competitors market themselves can teach you what to do (and what not to do) with your own marketing strategy. Here’s how to be a successful marketing copycat.
Ed. note: This post is part of the Spotlight on Commerce series highlighting members of the Department of Commerce and their contributions to an Economy Built to Last.Guest blog post by Michael C. Camuñez, Assistant Secretary of Commerce for Market Access and Compliance, International Trade AdministrationAs Assistant Secretary of Commerce for Market Access & Compliance,
I have the great privilege of working each day to advance the President’s trade
policy agenda to grow U.S. exports and help American industry compete in
Tired of chasing down one too many unpaid invoices?
Death and taxes may be two of life’s certainties, but if you are a business owner, then in all likelihood you can go ahead and add delinquent receivables to the list.
Unfortunately for small business owners, the wait to get paid is only getting longer. According to a 2012 Wall Street Journal survey, 64 percent of small businesses had unpaid invoices more than 60 days old while 20 percent say the problem is worsening.
Ed. note: This post is part of the Spotlight on Commerce series highlighting members of the Department of Commerce and their contributions to an Economy Built to Last.Guest blog post by Carly Montoya, Director of Advance, Office of the SecretaryI grew up in Pueblo, Colorado. My father, Jim, started off as a migrant farm
worker and later put four children and my mom through college. My mother, Pat, started off as a beautician
and later went to college when I was in middle school while still raising four
Two years ago, SBA pioneered the federal government’s first regional cluster strategy and I’m proud to say we’ve already seen the tangible benefits of these investments:
Our research shows small business participation in our 10 pilot clusters increased by more than 275 percent in just one year;
Employment grew on average by more than 11 percent in the small businesses that participated in the 10 pilot clusters; and
More than two-thirds (69 percent) of small businesses that sought cluster support reported that they developed new products and services.Read More
costumed characters featured at the USPTO’s upcoming Trademark Expo visited the
Children’s National Medical Center today.
Volunteers passed out Trademark Activity Guides, helped children
complete activities involving characters that are registered trademarks, and
taught children about familiar trademarks. The visit included an
introductory statement by Commissioner for Trademarks Deborah Cohn, a musical parade
of costumed characters, a presentation challenging children to identify the
Ed. note: This post is part of the Spotlight on Commerce series highlighting members of the Department of Commerce and their contributions to an Economy Built to Last.Guest blog post by Danny Meza, Senior
Adviser to the Under Secretary for Industry and Security in the Office of
Congressional and Public AffairsAs Senior Adviser to the Under
Secretary for Industry and Security in the Office of Congressional and Public
Affairs, I advise the Under Secretary on legislative matters that impact the
Ed. note: Cross-posted from ITA's Tradeology blog. Kim Glas is the Deputy Assistant Secretary for textiles and apparel within the International Trade Administration’s Import Administration division.I am visiting North Carolina today with the Under Secretary of Commerce for International Trade Francisco Sánchez to see first-hand two state of the art textile companies–Unifi and A&E.Read More
Ed. note: This post is part of the Spotlight on Commerce series highlighting members of the Department of Commerce and their contributions to an Economy Built to Last.Guest blog post by Ana Valentin, Survey Statistician, Fisheries Statistics Division of the Office of Science and Technology, NOAA's National Marine Fisheries Service.My dearest friend Albert Einstein said, "The value of a man resides in what he gives and not in what he is capable
receiving." Giving is the driver that motivated me to pursue a public service
The Obama administration announced that 10 public-private partnerships across America will receive $20 million in total awards to help revitalize American manufacturing and encourage companies to invest in the United States. These Investments will promote job creation and economic growth in local
industry clusters in Arizona, California, Michigan, New York, Oklahoma, Oregon, Pennsylvania, Tennessee,