When did you last take a marketing 101 course? Don’t have enough time or perhaps you leave marketing up to others? Whatever the stage of your small business, a marketing plan can help ensure you are putting your customers at the front and center of your business. Likewise, an effective approach for its execution will ensure you satisfy your customers’ needs while generating profits for your business.
Deputy Secretary of Commerce Rebecca Blank today announced the launch of the
“Investing in Manufacturing Communities Partnership,” an Obama Administration
initiative that will help accelerate the resurgence of manufacturing and create
jobs in cities across the country.
effort rewards communities that demonstrate their plans to attract and expand
manufacturing in their area, using targeted investments in workforce training,
infrastructure, research, and other key assets.
One of the most frequently asked questions by prospective business incorporation filers is, “which state should I incorporate in?”
Americans age 55 and up are the fastest growing group of new business owners in our nation today. Already, more than 7.4 million Americans over the age of 50 work for themselves. "Fifty is the new 30," says Rieva Lesonsky, founder and CEO of GrowBiz Media and a member of the HuffPost Small Business Board of Directors. "Boomers don't feel or act their chronological age. We have a lot of good years ahead of us, and we don't want to sit idly on the sidelines. We'd be bored -- and many of us would simply run out of money."
Spring is here—whether it feels like it in your part of the country or not—and it’s time to refresh and renew. That applies to your marketing plan, too. Are you ready to shake it up and sweep out the cobwebs?
Entrepreneurs over the age of 50 are one of the fastest growing groups of new business owners. For age 50+ individuals, also known as encore entrepreneurs, starting a small business offers an opportunity to use your knowledge and experience gained during your career toward creating a new business that can be rewarding in many ways.
Cash flow is the lifeblood of a business and critical in its growth. Small businesses are hugely dependent on their cash flow, and must either cut costs or scramble to find alternative funding when they are not being paid on time. With money tight and bank loans hard to get, a cash-strapped company can easily be pushed to the brink.
Getting approved for a line of credit with a supplier is simply an opportunity for you to start building your company’s creditworthiness. The key to establishing positive credit is to make regular purchases using your vendor credit lines, and then paying invoices on or ahead of the due date.
The U.S. Department of Commerce announced the winners of the
U.S. Patent and Trademark Office’s (USPTO) Patents for Humanity pilot program
during an awards ceremony on Capitol Hill supported by the Ewing Marion
Kauffman Foundation. Launched by the USPTO in February
2012 as part of an Obama administration
initiative promoting game-changing innovations to solve long-standing
development challenges, Patents for Humanity is a competition recognizing
patent owners and licensees who address global challenges in health and
standards of living.
Have you ever wondered how you can get your businesses’ products stocked on the shelves of a large retailer?
It does happen, and it’s refreshing to see. For example, my local supermarket makes a point of stocking locally grown produce front and center as soon as you walk in the store, while other stores make a point of promoting the latest gadgets from small business inventors.
The truth is, retail buyers are always on the lookout for products that will appeal to their customers and complement their brand, but how do you find them and pitch your wares? Here are four tips!