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7 Marketing Ideas That Can Help Boost Your Profits this Father’s Day

Thu, 2013-06-06 09:33

Father’s Day is right around the corner, providing another opportunity for small businesses to reach out to customers with an incentive to visit their stores, restaurants or websites and make a purchase.
Who’s your target market? Wives, moms, children and even grandparents are all about to start thinking about gift giving and doing something special for the fathers in their lives. And they spend big; according to a National Retail Federation survey, the average person will shell out $117 on a gift for Dad – that’s $12.7 billion in total spending.

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Using Testimonials, Endorsements and Online Reviews in Your Marketing – How to Ensure You Aren’t Breaking the Law

Wed, 2013-06-05 13:39

Do you use endorsements or testimonials from customers in your marketing or advertising? Many business owners do. The power of referrals and quotes from customers can mean the difference between success and failure. However, you need to be aware of truth-in-advertising and endorsement laws. Likewise, if you use ask bloggers to write about your products, you need to be clear and transparent about your affiliations.

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Breaking Down the Urban-Rural Broadband Divide

Wed, 2013-06-05 12:35

Cross-post by David Beede, Research Economist, Economics and Statistics Administration and Anne Neville, Director, State Broadband Initiative, National Telecommunications and Information AdministrationWhile broadband availability has expanded for all parts of the United States, NTIA data has consistently shown that urban areas have greater access to broadband at faster speeds than rural areas.

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Working With Franchise Salespeople

Wed, 2013-06-05 08:49

You’re interested in a franchise or two. You want to learn more about the opportunity. Who will you be talking to at headquarters?
 
Franchise Salespeople
If you guessed a franchise salesperson, also known as a franchise development representative, you guessed right. And yes – you are going to get “sold” on the franchise business opportunities that you’re interested in. But don’t worry; it won’t be like buying a new car.  (I was in automobile franchising in a past life-so that observation is based on facts.)
 
Who Are They?

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Workplace Wellness: Improving Health and Controlling Health Care Spending

Tue, 2013-06-04 16:31

According to the U.S. Department of Health and Human Services, chronic disease is responsible for 7 out of 10 deaths among Americans every year.  And we know that the costs associated with treating individuals with chronic conditions account for the majority of annual spending on medical care. Across the country, more employers are learning how nondiscriminatory employer-based prevention and wellness programs  can help improve the overall health of our workers and control health care spending—and the Affordable Care Act is making it easier.

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Working Together with Indian Country

Tue, 2013-06-04 11:25

Guest blog post by Dee Alexander, Commerce's Senior Adviser on Native American AffairsLast month,
Acting Secretary of Commerce Rebecca Blank signed the “Tribal
Consultation and Coordination Policy," (PDF) which establishes
the manner in which the Department works with federally-recognized Indian
tribes when developing Department policies that have tribal implications.

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Commerce Department Supports Disaster Relief Across the Country

Mon, 2013-06-03 13:30

Only a few weeks ago, an EF5 tornado ripped through
Oklahoma.  The 2013 Atlantic hurricane season just began, and forecasts
predict that it will be a very active
season. Whenever events like these may occur, the Department of Commerce is
ready to help communities across the country prepare for and recover from
natural disasters.

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How to Build and Use a Business Budget That's Useful All Year Long

Mon, 2013-06-03 07:34

Budgets are difficult to plan and maintain at the best of times – unexpected events, cash flow problems, supply chain issues and more can all reap havoc with even the most thoroughly planned business budgets. The other problem with budgets is that many of us set budgets in our business and personal lives at the beginning of the year, and then file them away until the year-end rolls around once more.
And this is where the problem lies: your business is never static, and your budget shouldn’t be either.

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Spotlight on Commerce: Sharon Yanagi, Chief of Staff, Bureau of Industry and Security

Fri, 2013-05-31 13:00

Ed. note: This post is part of the Spotlight on Commerce series highlighting members of the Department of Commerce and their contributions to an Economy Built to Last.Guest blog post by Ms. Sharon Yanagi, Chief of Staff, Bureau of Security and IndustryFor over three years, I have served as the Chief of Staff at the Bureau of Industry and Security (BIS), the U.S. Commerce Department agency charged with administering the nation’s dual use export control system. In that capacity, I advise the Bureau Under Secretary on a range of policy, management and operations issues.

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SBA Signs Memorandum of Understanding with the Asian Pacific American Chamber of Commerce and Entrepreneurship

Thu, 2013-05-30 21:32

As we mark the end of Asian-American Pacific Islander (AAPI) Heritage Month this May, the U.S. Small Business Administration (SBA) recognizes how important the success of America’s 1.5 million AAPI- owned businesses is to the strength of our economy. 
With more than 2.8 million workers, these firms are fueling job creation and strengthening our communities at a critical time in our economic recovery – and SBA is here to help them grow and succeed.

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